Public Awareneness Campaigns
Public awareness and education campaigns are often used to enhance knowledge and decision-making capacity. Our campaigns typically start with research to determine underlying knowledge and opinions -- this ensures we move forward with the right messaging.
Before launching any campaign, we aim to determine:
- What do people currently believe, understand and expect?
- Is the audience receptive to new information?
- How large is the gap between current versus desired knowledge/beliefs/practices within our target audience?
- How much of the gap can we realistically close with an education or awareness campaign?
- Which audience segments can we influence? In what way?
- Who are the key influencers of our target audience, and how do we reach them?
